“If you talk to Brad, he’s going to tell you he’s going to win races next year and compete for the championship,” Newmark said. Newmark also notes the organization expects to show improvement in 2022. “You have to have realistic expectations that it’s going to be gradual.” “It’s not going to happen with a snap of a finger,” he said of becoming one the elite organizations again. Newmark also preaches patience in this journey. “Now, the best teams are going to be the best teams … but we think that Next Gen presents a fairly unique opportunity in the history of this sport to rise back on top,” he said. All teams are learning the fundamentals - and nuances - of the car and what it will take to make it faster. Steve Newmark, team president, says the Next Gen car will help balance the power in the sport since teams no longer build their own cars. So, how can a team that was among the sport’s pillars return after such a long time away from the top pedestal?
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Stewart-Haas Racing and Chip Ganassi Racing were the only other organizations to have drivers finish in the top 10 in points during those years. Joe Gibbs Racing, Hendrick Motorsports and Team Penske combined to take 80% of the top-10 positions in points the past three seasons. Rising to the sport’s elites will be challenging. Roush could not continue their success after they left. The organization’s steady decline saw Matt Kenseth and Carl Edwards leave for Joe Gibbs Racing. It’s quite a change for Roush, which was was among the dominant teams from 2002-08, winning two championships and an average of nine races a season. Roush’s two wins since 2014 equals Front Row Motorsports’ victory total in the same span. Other organizations that once were pillars of the sport, including what was known as Roush Fenway Racing, have fallen from the top tier. So, there’s a possible roadmap, but that doesn’t mean the same path can be taken, or the same results can occur in the same manner. He won four times in 2009 and the championship in 2011. Haas-CNC Racing was winless in 284 Cup starts before Stewart arrived. He joined Haas-CNC Racing to form Stewart-Haas Racing in 2009. What Keselowski is trying to do was last done by Tony Stewart. Kevin Kidd, technical director at RFK Racing, said that “there are no sacred cows in the building as far as what our process is and what it should be.” “But these are things that Brad came in and said ‘I know you guys have been doing this for a while, but I don’t think this is the optimal way to do this.’ … He’s struck that right balance between coming in and trying to listen and understand how or why we do things, but, at the same time, saying ‘Hey I feel passionate that we can do better in this area if we change this.’ That’s the spark.” “A lot of that may seem trite and cosmetic with paint and new floors and all that, and others more structured like where we’re going to put the human performance center. “We are investing pretty heavily in upfitting and upgrading our facilities within the current footprint,” said Steve Newmark, president of RFK Racing. Few things have been overlooked by Keselowski. He talks about the process of turning RFK Racing into a consistent winner. It’s not just that area that Keselowski is examining.